Good Glamm Group has purchased a majority stake in Organic Harvest and is planning to invest Rs 75 Crores in enhancing the brand. “For us, it was always about taking the idea of organic personal care products to the population of India and the world. And with this partnership, our desire to become the world’s largest organic personal care company now seems to be easily achievable,” Rahul Agarwal, CEO of Organic Harvest, said.

The Good Glamm Group contains a portfolio of proprietary beauty and personal care brands with a digital ecosystem of content, community and creator assets. This acquisition is the group’s approach to acquiring more fast-growing beauty brands in different categories of the beauty and personal care sector.