Google and Reliance-backed consumer internet company Glance has launched Glance TV – a live, interactive content platform for the home screen or ‘screen zero’ of Android smart TVs. With live content and real-time on-screen interactions for users, Glance TV is aiming to completely transform the way people experience television.

Glance TV aims to be present on approximately 30 per cent of all smart TVs in India soon. The company plans to make Glance TV available globally and also intends to develop the same for other smart TV operating systems.

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“Glance has reimagined the lock screen of smartphones into a live screen for personalised, LIVE content. With Glance TV, we want to redefine television experiences just as we did with smartphones,” said Piyush Shah, co-founder of InMobi Group and president and COO of Glance. “This is TV in a way that has never been seen before and is a true innovation that extends the Live experience that Glance delivers on lock screens to television home screens.” Technology company InMobi is the parent of Glance.