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HUL, the FMCG major is going to acquire the premium natural haircare brands Indulekha and Vayodha from Mosons Group for Rs 330 crore to strengthen its personal care business.
The company said in a statement that the acquisition is to strengthen HUL’s leadership position in the personal care segment by providing an impetus to its presence in the evolving premium naturals segment.
It further said that “The deal envisages the acquisition of the trademarks Indulekha and Vayodha, intellectual property, design and know-how, for a consideration of Rs 330 crore, payable upon closing of the transaction and a deferred consideration of 10 per cent on the domestic turnover of the brands each year, payable annually for a 5 year period commencing FY18”.
