Incoming First Lady Jill Biden has named Indian-American Garima Verma as her digital director and Michael LaRosa press secretary, the Biden transition team said here.
Biden also announced additional members to the Office of the First Lady, picking Rory Brosius to be the new executive director of the Joining Forces initiative.
Verma, who was born in India, grew up in Ohio and the Central Valley of California. She served as audience development and content strategist on the Biden-Harris campaign, the transition team said on Thursday.
Before joining the campaign, Verma was a volunteer with the content team, designing graphics for distribution to Biden-Harris volunteers across the country, it said in a statement.
She previously worked in the entertainment space, marketing films at Paramount Pictures and television shows at The Walt Disney Company’s ABC Network, and media agency Horizon Media.
Verma has also served as an independent consultant in marketing, design, and digital for a number of small business and non-profit clients, the statement added.
LaRosa was the traveling press secretary and chief spokesperson for Dr Jill Biden on the Biden-Harris campaign and transition. Prior to joining the campaign, LaRosa was the communications director for the House Democratic Policy Communications Committee in the Office of Speaker Nancy Pelosi, it said.
“With their varied and diverse backgrounds, these dedicated and accomplished public servants bring a shared commitment to building an administration that lifts up all Americans,” the incoming First Lady said.
“Together, we will work to open the White House in new, inclusive, and innovative ways, reflecting more fully the distinct beauty of all our communities, cultures, and traditions. I am proud to announce these individuals and look forward to working alongside them each and every day,” she added.