On Thursday, Infosys announced an extension of its digital innovation partnership with the Australian Open (AO) until the end of 2026. The expanded collaboration will see Infosys and Tennis Australia harness Big Data and Analytics, Artificial Intelligence, Virtual Reality, and Cloud technologies to elevate the AO experience for fans, players, coaches, partners, and the media Bengaluru-headquartered IT major said in a statement.

“The multi-year commitment builds on the last three years of high impact between Infosys and the AO and follows strong results achieved in a pandemic-impacted 2021 event,” it said.

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The collaboration aims to focus across four key areas: Enhanced broadcast statistics to increase fan engagement; Deliver innovations for fans, players, and the media; Driving the digital experience vision; Digital for inclusivity and greater access to the underprivileged and grassroots community.

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