Iris Clothings has launched its kids wear brand Doreme on Amazon to widen its online reach, alongside strong Q1 FY27 profit growth of 53%.

Until now, Doreme’s online presence was limited to FirstCry and the company’s own direct to consumer website.

With this tie up, Amazon becomes a new addition to that mix, giving the brand access to one of the largest e-commerce marketplaces in the country.

For a company that has largely grown through its offline network, spread across more than 140 distributors, this marks a meaningful shift toward a more balanced, omnichannel approach.

The idea is fairly simple. Instead of relying mainly on physical retail and a couple of digital touchpoints, Doreme can now be discovered and purchased by a much wider base of online shoppers through Amazon.

This move comes at a time when Iris Clothings has also been posting healthy financial numbers.

In the first quarter of FY27, the company’s total income rose 26% year on year to Rs 47.24 crore.

Net profit grew even faster, up 53% year on year to Rs 4.01 crore, compared with Rs 2.63 crore in the same quarter last year.

Operating margins improved as well, with EBITDA margin expanding to 17.1% from 14.1% a year earlier.

The company has also been building up its manufacturing capabilities to support this kind of expansion.

In June 2026, it commissioned a new in house embroidery facility in Howrah, aimed at strengthening its production depth for higher value products.

Separately, in July 2026, Iris Clothings announced plans to acquire a 51% stake in Infinia Lifestyle Private Limited, a move that would take the company into the athleisure segment as well.

Taken together, the Amazon partnership fits into a broader pattern for Iris Clothings, one where the company is trying to grow its digital footprint while also diversifying its product portfolio and strengthening its manufacturing base.

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