Jaipur based real estate firm The House of Shubhashish has announced a new ₹250 crore luxury housing project in Jaipur’s Malviya Nagar.

In just a few months, this is the developer’s second significant launch in the same neighborhood. . It follows an earlier ₹500 crore luxury project the company unveiled in Malviya Nagar not too long ago.

Put together, the two projects now take the company’s total planned investment in this one micro-market to around ₹750 crore. What makes this launch a bit different is how the company is approaching it.

Rather than treating the two projects as separate developments, The House of Shubhashish plans to design them as one connected residential precinct.

That means shared open spaces, landscaped gardens, clubhouses and recreational areas that residents across both projects can use, instead of each building operating as its own isolated complex.

Mohit Jajoo, Executive Director and CEO of the company, said the goal goes beyond just building individual towers. He described it as an attempt to create an integrated luxury ecosystem that changes how premium living looks in Jaipur.

With this move, the company is aiming to build one of the largest premium residential clusters in Malviya Nagar developed entirely by a single builder.

The locality has become a sought after address in Jaipur, largely because of its strong social infrastructure and easy connectivity to the rest of the city.

The company also said it plans to keep acquiring land parcels around Malviya Nagar as part of a longer term strategy, rather than treating this as a one off expansion. This launch fits into a broader pattern playing out in Jaipur’s real estate market.

Rising incomes, better infrastructure and growing demand from affluent buyers looking for bigger homes with lifestyle amenities have pushed several developers to focus more heavily on the premium housing segment, a trend that’s increasingly visible across other tier two cities in India as well.

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