Lenskart is buying more than fifty per cent stake in Japan’s Owndays Incorporation, a direct-to-consumer eyewear brand. This deal is to create Asia’s biggest online retailer of eyewear.
Lenskart acquisition is extended to thirteen markets such as India, Singapore, Thailand, Taiwan, Philippines, Indonesia, Malaysia, and Japan.

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Both CEO Shuji Tanaka and chief operating officer, Take Umiyama, will continue as shareholders and lead manager of Owndays Incorporation to operate as a separate brand.
Most shareholders are L Catterton Asia and Mitsui & Company, Principal Investments which will exit their positions to Lenskart. Around $400 million is to be estimated with this deal.
Peyush Bansal, Co-Founder and Group CEO at Lenskart, said, “In today’s age, the customer wants great products, great prices, and delightful experiences. With Owndays, we move a step closer to democratising eyewear. I have known Shuji-san and Take-san for over five years and have been an admirer of the disruptive brand and customer experience they have built. There is much we can achieve together which will be greater than the sum of its parts.”