Shares of LTIMindtree Ltd were trading in the red on 31 July despite the company announcing that it has teamed with Adobe to develop BlueVerse CraftStudio, a new agency dedicated to assisting businesses in implementing Artificial Intelligence (AI) in their marketing operations.  

The agency combines LTIMindtree’s consulting services with Adobe’s AI-powered solutions to assist businesses in increasing marketing efficiency and ROI.

CraftStudio complements LTIMindtree’s existing marketing services by delivering a dedicated team of professionals who work with Adobe products such as Creative Cloud, Firefly Services, Frame.io, Substance 3D, GenStudio, and Workfront. These tools are meant to help with content production, performance marketing, and project management.

The agency’s goal is to help businesses boost revenue by leveraging AI for better segmentation, targeting, and consumer interaction. It also focuses on reducing the time it takes to launch marketing campaigns by automating and streamlining essential procedures. LTIMindtree says that CraftStudio can reduce time-to-market by more than half.

Another goal of the agency is to reduce barriers to AI adoption across marketing teams. Rather than requiring organisations to construct their own AI infrastructure, CraftStudio offers direct access to skilled people who are familiar with Adobe’s technology. This approach is intended to enable organisations to see outcomes from AI without investing in internal development.

Venu Lambu, CEO & Managing Director, LTIMindtree, said, “Our partnership with Adobe reflects LTIMindtree’s vision to lead the CMO agenda in a world where human creativity and AI converge.”

Stephen Frieder, Chief Revenue Officer, Adobe, said, “Adobe’s combination of marketing, creativity, and AI technology is empowering brands to deliver intelligent, scalable, and connected customer experiences.”

At 12:55 pm, the shares of LTIMindtree were trading 0.35% lower at Rs 5,121.50 on NSE. 

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