On Wednesday, Maruti Suzuki India partnered with SMAS Auto Leasing India Pvt Ltd to enhance its car subscription programme.

Maruti Suzuki India said in a statement that SMAS is the fifth partner to offer the company’s range of whiteboard subscription vehicles, where the vehicles are registered in the user’s name and mortgaged to the subscription partner.

Maruti Suzuki Subscribe with SMAS is now available in multiple cities, including Delhi, Gurgaon, Noida, Mumbai, Pune, Bengaluru, Hyderabad and Chennai.

Maruti Suzuki India’s senior executive officer of marketing and sales, Shashank Srivastava, said the Maruti Suzuki subscription plan had received a good response since its launch two years ago, especially from “today’s asset-light generation who prefer flexible buying decisions”.

“Through new partnerships and city expansions, we hope to expand our reach and serve our customers more easily and conveniently,” he added.

SMAS Car Rental MD & Head said Strategic Sales Meherban Singh said car subscriptions are gaining popularity among Indian customers, individual buyers, professionals, business owners or corporations across all major segments.