Max Life Insurance Company Ltd has the launch of Max Life Sustainable Equity Fund, which can be called a pure-equity ESG fund to extend investments in companies that can be a focus on environmental, social, and other factors. This fund helps build a sustainable business ecosystem and integrate ESG compliance, as per the company’s statement.

To increase demand for responsible investment, they will provide facilities to all customers to invest in funds that have maintained appropriate ESG scores. According to the statement linked to the Nifty ESG 100 Index, this actively managed fund promotes ESG principles focusing on stocks that form part of benchmark ESG indices and investing in companies with high ESG scores.

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Prashant Tripathy, MD & CEO, Max Life, said, “There is a rapidly evolving customer segment with a bias for investing in ESG funds. As the preference grows, insurers must design products that allow customers to build wealth by investing responsibly. The ‘Max Life Sustainable Equity Fund’ is a thematic offering that invests in socially responsible companies and evaluates environmental, social and governance standards. This fund is in line with our transformational, long-term ESG strategy, which is reflective of our purpose and ambition to address ESG goals and drive meaningful impact in the Indian life insurance industry.”

The firm said Max Life’s ESG journey has already commenced, supported by four identified sustainability strategy pillars: work ethically and sustainably, care for people and community, financial responsibility, and green operations. The Max Life Sustainable Equity fund is in line with the company’s growing commitment to sustainability, wherein it is increasingly operating responsibly and sustainably, benefiting the environment, society, and investors, thus strengthening its position as an ESG-compliant organization. With the Max Life Sustainable Equity fund, the organization will further focus on the environmental and social risks, as well, while making investment decisions.