E-commerce firm Meesho said it is integrating its grocery business within the core application by the first week of May 2022.

The SoftBank-backed company has also rebranded Farmiso to Meesho Superstore, representing its continued focus to fulfil consumer demand for daily essentials in tier 2 markets.

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Meesho Superstore currently provides 500 products across categories like fresh fruits, vegetables, groceries, home care, and packaged food. The integration will now offer over 100 million Meesho users access to over 87 million active product listings across 36 categories on a single platform.

“As more users from tier 2+ regions get comfortable shopping online, the demand for online grocery continues to grow. We are thrilled to integrate Meesho Superstore with our core app,” said Vidit Aatrey, founder and CEO of Meesho.