The online jewelry brand  Melorra.com which is based at Bengaluru and has launched operations this week, has raised USD 5 million (around Rs 33 crore) from Lightbox Ventures, making it the country’s largest early stage investment.

The former Titan Industries and Dell senior executive Saroja Yeramilli and R Krishnakumar founded the Melorra.com.

Saroja Yeramilli, founder and Chief Executive of Melorra.com said that “We are keen to disrupt the online jewellery market, which is still nascent here. It accounts for merely 0.1 percent of jewellery sales in the country.”

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