Meta introduced AI-driven updates to its Advantage+ advertising suite to enhance campaign performance through advanced automation tools and actionable recommendations for advertisers.

A key update is the launch of Advantage+ leads campaigns, which use AI to help advertisers secure high-quality leads at a lower cost, with early tests showing a 10% reduction in cost per qualified lead.

Advantage+ shopping campaigns have been rebranded as Advantage+ sales campaigns to align with Meta’s broader advertising strategy.

The opportunity score tool is being expanded to provide advertisers with performance ratings and actionable suggestions, which initial tests indicate can reduce the cost per result by 5%.

To simplify campaign setup, Meta is testing an AI-driven system where all sales, app, and lead campaigns will automatically benefit from AI optimizations identified by an Advantage+ ‘on’ label.

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