Signals, Powered By EquityPandit
The second largest handset maker of India, Micromax has been planning to become a full fledged consumer electronics company in the next two years.
The company has said that it expects the consumer electronics business to contribute around 25% to its revenues by next year, when it is striving to become a Rs 15,000 crore company.
Rajesh Agarwal, Micromax Informatics cofounder has said that “We will remain an MNC challenger.”
“We are a proven player fighting MNC smartphone brands for the past eight years with innovation and technology, and will continue with the same strategy for white goods.”
