Micromax, the consumer electronic firm is aims to capture 15 percent market share in the TV panel segment by next year. It is planning to set up a new unit to for the production of budget-range models by investing up to Rs 500 crore.
Rajesh Agarwal, Micromax Informatics Co-founder said, “We are aiming to have around 15 percent market share next year. Micromax is expected to sell around 1.5 million panels in 2015 with an addition of 7 percent market share.”
“We are going to start a new unit, as we are thinking to have two units. We would invest around Rs 200 to 500 crore on the new unit,” he added.