TECHNOLOGY

Motorola Targets Top 3 in India with AI-Driven Premium Strategy

The company is launching Moto AI 2.0, a next-gen AI system that proactively assists users.

Motorola aims to enter India’s top 3 smartphone brands by 2026, targeting a 10% market share by focusing on premium devices.

The Indian smartphone market is growing, with rising demand for high-value phones — a trend Motorola plans to capitalise on.

The company is launching Moto AI 2.0, a next-gen AI system that proactively assists users by predicting their needs rather than just responding to commands.

Motorola collaborates with Pantone to design stylish, sustainable devices using eco-friendly materials like vegan leather, fabric, and wood.

Sustainability and fashion-forward design are core to Motorola’s identity, moving beyond hardware specs to visual appeal and environmental responsibility.

Motorola wants to reposition itself as a lifestyle tech brand, reflecting users’ personalities through design, innovation, and intelligent features.

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