MyGlamm has bought BabyChakra to grow its content, community, and commerce business in South Asia. MyGlamm and BabyChakra will fund Rs 100 crore to establish India’s most considerable mom-baby content to commerce platform in the upcoming three years.

Naiyya Saggi, Founder and CEO of BabyChakra, will join MyGlamm as co-founder and create the mom-baby platform while also building the whole community vertical for the group. BabyChakra will be focused on establishing a trusted brand in the mom child segment. While BabyChakra’s digital assets and solutions have already reached about 25 million families, the partnership with MyGlamm will accelerate its mission on the direct to consumer (D2C) e-commerce side.

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“The mom-baby segment is one of the fastest-growing categories in India. BabyChakra has a good amount of trust amongst parents due to their engaging platform, community and large doctor network. We are excited to have Naiyya as co-founder and we will work with her to make BabyChakra the biggest mom-baby brand in India,” said Darpan Sanghvi, Founder and CEO, MyGlamm.