Blink UX, a subsidiary of Mphasis Limited, had collaborated with the National Aeronautics and Space Administration (NASA) to elevate its primary digital platforms NASA.gov, science.nasa.gov, and NASA +.
Last month, the US Space Agency began the transition to elevating its primary digital platforms. They believe a unified NASA.gov experience will allow them to build a broader, more engaged audience around the world and inspire the next generation of scientists. NASA has released its updated website after two years of rigorous user experience research, strategy and design.
To build the foundation for the robust experience strategy and design system behind NASA’s reimagined web experience, Blink’s researchers surveyed around 2,633 audience members, interviewed 202 NASA stakeholders, and conducted 268 quantitative user research sessions.
NASA partnered with Blink for the firm’s expertise and commitment to a user-centred design approach, experience modernising legacy platforms, and ability to implement a custom design system, according to the company’s statement.
The three new web platforms offer a user-friendly, topic-driven experience featuring a powerful search engine, easy navigation, and improved publishing tools that will enable content creators to tell consistent, engaging stories to captivate the American public and inspire the next generation of scientists.