Aditya Birla Health insurance Co Ltd (ABHICL) announced bancassurance tie-up with Axis Bank. Now, ABHICL will offer holistic health insurance to the bank’s customers across the nation, the Aditya Birla Capital Limited (ABCL), the subsidiary company. This tie-up will provide ABHICL with a platform for reaching out to the bank’s existing and new customers through physical and digital channels and enable them to experience ‘proactive care’ through its industry-first initiatives such as HealthReturnsTM, Chronic Management Program.
According to Mayank Bathwal, CEO, Aditya Birla Health Insurance, this collaboration is a step further towards strengthening our distribution reach and offering significant health protection solutions to Axis Bank customers. Through Axis Bank’s robust presence across the country, the company aims to further increase health insurance penetration in India.
Axis Bank, Group Executive and Head Retail Banking, Pralay Mondal said the partnership will offer innovative health insurance solutions to all metro, urban and rural customers. Through this partnership, they are expanding the existing bouquet of offerings and putting forth a compelling proposition for customers.
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