US fast-food chain McDonald’s has appointed Sanjeev Agrawal as the new developmental licensee for its outlets in north and eastern India, months after it bought out the business from Vikram Bakshi, its former local partner for the region.
“Agrawal has a strong understanding and passion for the McDonald’s brand, insights into the local market, and a proven track record of driving quality and innovation in the food and beverage and hospitality industries. He is the right strategic partner for McDonald’s to grow our brand presence in North and East India,” a McDonald’s spokesperson said in a statement on Monday.
Agrawal is group chairman, and one of the founder-promoters of MMG Group that has interests in bottling and marketing of soft drinks, oil and gas, hospitality, among others. Agrawal-backed Moon Beverages is among the key bottlers for American beverage maker Coca-Cola in north India.
“McDonald’s and Agrawal are committed to working together to create more exciting experiences for our customers in north and east India by modernizing our restaurants, enhancing digital consumer engagement, and offering more personalized service and menu items tailored to their local flavor,” a spokesperson for McDonald’s said.
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