Snapdeal has acquired a Silicon Valley startup, Reduce Data, for the purpose of strengthening its discovery platform.

Snapdeal said in a statement, “With this acquisition, the Reduce Data team will join Snapdeal and drive the roadmap to build a world class discovery platform and associated tools for brands as well as over two lakh sellers on the marketplace”.

Rohit Bansal, company’s co-founder said that Ali comes with 17 years of experience in building web scale technologies, product management and building highly specialised teams focused on a data platform and ad tech products.

He further added, “We are confident that Asif and his team will further strengthen our technological capabilities”.

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