NIIT Technologies Limited, a global IT solutions and services organization has announced that the company has begun operating under a new name Coforge Limited with a newly designed logo. The rebranding exercise comes after the change of its own last year to Baring Private Equity Asia.

Started in 1981, the mid-tier IT firm has an annual revenue of $600 million currently. The company said that the word ‘Coforge’ stands for working together to create lasting value. The brand logo, manual and all aspects of the brand design were developed internally by the company’s creative, digital and marketing teams.

“Our 11,000 technology and process consultants engineer, design, consult, operate and modernize systems across the world and we are one of the fastest growing IT services firms in the world. In keeping with the growth of and changes within our firm, we’ve now decided to change our name and assume a new one – Coforge,” said Sudhir Singh, chief executive officer, Coforge Ltd.