BUSINESS

OYO’s Weddingz.in Partners with Lemon Tree Hotels

Picture Source: Internet

OYO-owned Weddingz.in has partnered with Lemon Tree Hotels to increase both businesses’ revenue, demand, and sales. The tie-up will focus on boosting the fill rate of banquets and event spaces in Lemon Tree Hotels in over 40 locations across the country, including Jaipur, Kolkata, Mumbai, Pune, and Delhi NCR.

Weddingz.in is an online platform that offers wedding venues and related services. OYO acquired the platform in 2018. The collaboration will feature Lemon Tree Hotels prominently on the Weddingz.in platform, which receives over 19 lakh prospective customers per month as India’s largest wedding venue marketplace.

Weddingz.in will develop specific targeted campaigns and search engine and performance marketing campaigns to increase interest. According to Weddingz.in’s research, over 60% of its customers search online for venue prospecting, which is why they are confident that Lemon Tree Hotels will benefit from the partnership with access to such a large customer base seeking high-quality event venues.

Aditya Sharma, Country Head of Weddingz.in, said the collaboration would increase Lemon Tree Hotels’ access to a vast customer b

OYO-owned Weddingz.in has partnered with Lemon Tree Hotels to increase both businesses’ revenue, demand, and sales. The tie-up will focus on boosting the fill rate of banquets and event spaces in Lemon Tree Hotels in over 40 locations across the country, including Jaipur, Kolkata, Mumbai, Pune, and Delhi NCR.

Weddingz.in is an online platform that offers wedding venues and related services. OYO acquired the platform in 2018. The collaboration will feature Lemon Tree Hotels prominently on the Weddingz.in platform, which receives over 19 lakh prospective customers per month as India’s largest wedding venue marketplace.

Weddingz.in will develop specific targeted campaigns and search engine and performance marketing campaigns to increase interest. According to Weddingz.in’s research, over 60% of its customers search online for venue prospecting, which is why they are confident that Lemon Tree Hotels will benefit from the partnership with access to such a large customer base seeking high-quality event venues.

Aditya Sharma, Country Head of Weddingz.in, said the collaboration would increase Lemon Tree Hotels’ access to a vast customer base looking for high-quality event venues. Harleen Mehta, Senior Vice President – Sales of Lemon Tree Hotels, believes that the alliance will enable them to offer end-to-end services to all existing clients and bring in new ones, thus creating an additional revenue channel for the hotels.

The partnership between OYO-owned Weddingz.in and Lemon Tree Hotels will enhance both businesses by increasing their customer base, revenue, and sales. The collaboration will also increase Lemon Tree Hotels’ visibility on the Weddingz.in platform and allow Weddingz.in to deliver targeted campaigns to a vast audience, improving demand for their services.

ase looking for high-quality event venues. Harleen Mehta, Senior Vice President – Sales of Lemon Tree Hotels, believes that the alliance will enable them to offer end-to-end services to all existing clients and bring in new ones, thus creating an additional revenue channel for the hotels.

The partnership between OYO-owned Weddingz.in and Lemon Tree Hotels will enhance both businesses by increasing their customer base, revenue, and sales. The collaboration will also increase Lemon Tree Hotels’ visibility on the Weddingz.in platform and allow Weddingz.in to deliver targeted campaigns to a vast audience, improving demand for their services.

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