Bengaluru based wealthtech startup PowerUp Money has raised $10 million in a fresh funding round led by Flourish Ventures. 

Existing investors Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC also participated in the round. Announced on 03 November 2026, the funding will help the company expand its artificial intelligence based wealth management services, strengthen its advisory business and make personalised financial planning accessible to more Indian investors.

PowerUp Money initially focused on helping retail investors track and manage their mutual fund portfolios. The platform currently has more than 15 lakh users who track investments worth over Rs 2.5 lakh crore.

Its paid subscription service, PowerUp Elite, has also crossed 1 lakh paid members. The service provides investment research and guidance to help users identify underperforming funds, rebalance portfolios and make better investment decisions.

The company is now expanding into broader wealth management through two additional offerings.

Elite Prime uses AI to provide personalised financial guidance based on an investor’s goals, risk profile and existing investments. It helps users with asset allocation, investment planning, portfolio rebalancing and withdrawal strategies.

Another offering, Infinite, provides managed wealth advisory services, including portfolio construction, financial planning and dedicated adviser support. The company says the service has reached nearly Rs 500 crore in assets under management within around nine months of launch.

With the fresh capital, PowerUp plans to improve its AI capabilities, expand its team of financial advisers and introduce more investment options, including stocks and exchange traded funds.

The funding marks an important step in its ambition to become a full service wealth management platform and bring professional investment guidance to a wider section of Indian investors.

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