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Puma aims to expand in metros, focus on e-retail

On Wednesday, the German sportswear firm Puma said that it would open new stores in tier II & III cities in India for the expansion purpose.

Puma India Managing Director Abhishek Ganguly said, “We would expand into tier II and III places as well as focus also on the existing developed metro cities.”

“Dependence on the metros is reducing as the other cities are growing.” At present Puma is operating 340 stores in 115 cities. It added 10 cities to its network in the last six months, he said.

“We are the only brand, which is profitable here. We have started to make profit within four years of operations. This was because of our sustainable and strong performance,” he said.

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