Shares of PVR INOX Ltd fell 1% on 16th July after touching a day’s high of Rs 989, following a draft notification by the Karnataka government proposing a cap of Rs 200 on movie ticket prices across the state.

The rule, proposed on Tuesday, will apply to all theatres in Karnataka, including multiplexes. It will be language-agnostic and include entertainment tax in the ticket price.

As per the draft, the public has 15 days to submit feedback. The rule aims to amend the Karnataka Cinemas (Regulation) Rules, 2014, by introducing a new provision under the Karnataka Cinemas (Regulation) (Amendment) Rules, 2025.

PVR INOX has not yet responded to the proposed regulation.

In Tamil Nadu, ticket prices are already capped at Rs 150, but this amount does not include taxes and service charges. PVR also has the flexibility to raise prices under dynamic pricing in that state.

Currently, 40% of PVR INOX’s 1,761 screens are in southern India. The company is eyeing further expansion in the region due to higher occupancy levels compared to the national average. It operates 219 screens across 37 cinemas in the state of Karnataka.

At 12:09 PM, the shares of PVR INOX were trading 1.07% lower at Rs 979 on NSE.

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