Shares of PVR Inox Ltd were trading in the green and 1% higher on 12 April after the company announced the launch of its largest cinema in Bengaluru.

In its regulatory filing, the company said, “The company on April 11 announced the launch of Bengaluru’s largest cinema at Phoenix Mall of Asia and its largest cinema in South.”

The cinema has 14 screens in three premium formats, including MX4D, ScreenX, and Insignia and is located in one of the most premium and largest malls in Bengaluru. The company has also introduced the first MX4D format, which is an immersive 4D movie experience and ScreenX, which is a 270-degree cinema viewing experience in South India.

With the launch of this cinema, the company now has a strong foothold in Bengaluru, with 172 screens in 26 cinemas and 219 screens in 37 cinemas in Karnataka. The company’s total presence in South India has reached a total of 572 screens in 100 properties. PVR Inox now operates the largest multiplex network in the country, with 1,741 screens across 361 properties in 113 cities, including India and Sri Lanka.

Earlier on 10 April, the company announced opening a nine-screen multiplex at Forum Mall, located in Kochi, Kerala.

At 12:58 pm, the shares of PVR Inox shed all their early gains and were trading .028% lower at Rs 1,406.70 on NSE.