Shares of RedTape Ltd rallied 5% on Wednesday, 29 October, after the company announced the launch of a new product in the apparel and accessories area, namely sunglasses.

In an exchange filing, RedTape said, “We wish to inform you that the company has launched a new product.”

Meanwhile, the device was scheduled to launch on 28 October 2025, according to a business statement. According to RedTape, the product will be marketed domestically.
 
At its 4th Annual General Meeting on 26 September 2025, RedTape shareholders accepted a change to the Main Object Clause of the Company’s Memorandum of Association (MoA).
 
The Board has periodically assessed the potential for expansion into new business segments. To promote such diversification, the existing Objects Clause, which is currently limited in scope, needed to be expanded to cover a broader variety of prospective activities.

This change will allow the company to undertake new initiatives and ventures, broadening its operational scope. Under the current circumstances, the suggested activities can be seamlessly and advantageously integrated into the company’s existing lines of activity.

RedTape is one of India’s premier fashion and lifestyle businesses, founded in 1996 and known for its worldwide trends in footwear, apparel, and accessories for men, women, and children. 

RedTape was among the first Indian footwear brands to penetrate global markets such as the United Kingdom, and it now has a significant worldwide presence, a large local network of over 390 stores across India, and a robust online footprint.

The company is recognised by its emphasis on quality, comfort, and current design, providing high-end yet affordable apparel. 

RedTape began as a footwear business before expanding into clothing and accessories in 2006, eventually becoming a full-fledged lifestyle brand. 

RedTape, with its blend of global aesthetics and Indian craftsmanship, has established itself as a trusted name in both domestic and international markets, including the United Kingdom, the United States, Australia, the United Arab Emirates, and beyond.

At 2:44 pm, the shares of RedTape were trading 2.67% higher at Rs 134.78 on NSE.

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