Rentomojo sees India’s 4.8 crore rental homes as an untapped market, says CMD Geetansh Bamania ahead of its listing.

In an interview with the sources ahead of the listing, Bamania said the company has grown around 40% a year over the last two years, with growth touching roughly 45% last year. He thinks that momentum can continue.

Part of his reasoning is that people are getting more careful with big purchases, and job uncertainty tied to AI could push even more professionals toward renting rather than buying.

Rentomojo currently holds about 55% market share by subscribers and 42-43% by revenue, Bamania said. In his telling, the bigger challenge isn’t beating competitors, it’s getting Indians to think of furniture rental as an option at all.

There’s a numbers game underneath the growth story too. Rentomojo buys the assets it rents out, so utilisation and useful life decide whether the economics work.

The faster an asset gets used, the quicker it pays for itself, and the longer it lasts, the more rental cycles it can generate. Funding hasn’t been much of a strain.

Bamania said the company brought in about Rs 170 crore from operations last year, almost matching the Rs 175 crore in extra capex it needed to fund 45% growth. Acquisition costs stay manageable too.

About 70% of traffic comes in organically, and 45% of users return to the platform, something Bamania links to referrals from a growing subscriber base.

The company runs 82 physical stores alongside its app, a nod to how furniture still tends to be a touch-it-before-you-rent-it category. Its core customer earns Rs 30,000-40,000 a month and typically lives in a rented home.

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