Rigi, a community monetisation platform for content creators, has raised Rs 100 crore in a funding round led by venture capital firm Elevation Capital.
Others joining are Accel, Stellaris and Sequoia Capital, as well as angel investors such as former Indian cricket captain Mahendra Singh Dhoni and personal finance content creator Sharan Hegde. Cred’s Kunal Shah, NoBroker’s Amit Kumar Agarwal, and Country Delight’s Chakradhar Gade also joined the round.
The startup, founded in October 2021 by Swapnil Saurav and Ananya Singhal, enables creators to curate and monetise their communities.
Additionally, influencers can use the platform to create courses, hold paid webinars, and create free and paid communities through the Rigi app. It has more than 2 lakh users, most of whom belong to the GenZ category.
The platform recently raised around $10 million in a Series A round co-led by Accel India, Sequoia Capital India and Stellaris Venture Partners.