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Roofpik has acquired personalised product discovery platform Shoppist

Businessman and businesswoman uses digital tablet in office

Roofpik which is a customerfocused real estate property and broker review platform has acquired Shoppist for an undisclosed amount. The deal is a cash and stock deal.

Divij Goyal, Shoppist founder, without disclosing the financial details of the deal said that he will be joining Gurgaon based Roofpik’s board as chief marketing officer.

He has said that “There’s a clear gap in the real estate space that can be addressed by user-generated reviews ratings of properties and agents. I hope this acquisition will help build Roofpik into a bigger and a valuable brand for users.”

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