Communication platform company Route Mobile will acquire AI platform provider Phonon Communications Pvt Ltd in an all-cash deal for Rs 29 crore, to offer automation and contact center solutions at scale to enterprises globally. Upfront consideration will be paid out upon closing of the transaction and deferred consideration will be paid out in four tranches, the company said in a statement Thursday. “The acquisition allows Route Mobile to leverage Phonon’s supercharged customer experience platform and enable brands to deliver personalized experiences across digital touchpoints,” Route Mobile added.

Phonon offers a complete suite of conversational AI-driven contact centre solutions with integration on cloud platforms like AWS, Azure, and Google Cloud. Phonon’s solutions are used by a roster of leading global brands like Citibank, HDFC Bank, Yes Bank, HDFC Life Insurance Co. Ltd, Royal Sundaram General Insurance Co. Ltd, Air Asia (India), GoAir, IndiGo, Vistara, Yatra, ITC Hotels and Sodexo to name a few.

“Phonon’s Communication automation platform, combined with Route Mobile’s suite of CX driven solutions will benefit digital brands to transform and automate their contact centre operations, offering unique digital digital communications experiences to their customers,” said Rajdipkumar Gupta, Managing Director and Group CEO, Route Mobile Limited.