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AUTOINDIA

Rural Sales Outpace Cities as India’s Vehicle Retail Dips Slightly in March

Cars
Sales stood at 1.4 million units, down from 2.2 million in December.

According to FADA (Federation of Automobile Dealers Associations), India’s vehicle retail sales fell by 0.7% in March 2025 compared to a year ago but rose 12% from February. For FY25 (April 2024–March 2025), sales grew by 6.46%, with rural markets outperforming cities.

In March, passenger vehicle sales increased by 6%, driven by discounts and new models, while commercial vehicles grew by 2.6% due to festivals and projects. However, two-wheeler sales fell by 1.7%, three-wheelers dropped by 5.6%, and tractors declined by 5.7%, impacted by weak rural demand. Sales started slow due to Kharmas but picked up last week, aided by Navratri, Gudi Padwa, Eid, and year-end discounts.

For FY25, passenger vehicles grew by 4.87%, two-wheelers by 7.71%, and commercial vehicles remained nearly flat, dropping by 0.17% due to weather and financing issues. Rural markets led the growth, with two-wheelers up 8.39% and three-wheelers rising 8.70% compared to 6.77% and 0.28% in cities.

Dealers face high car stock levels, strict sales targets, and financing challenges. Looking ahead, heatwaves may impact April sales, but festivals and the marriage season could provide a boost.

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