Sabi became the latest startup to raise funds to serve the informal sector. Sabi’s bridge round came after closing a $2 million seed round from CRE Venture Capital, Janngo Capital, Atlantica Ventures and Waarde Capital. Sabi is an attempt at platforming the informal sector and African trade through several online and offline channels. This means Sabi tries to accompany the middlemen in the B2B e-commerce retail chain rather than replace them.

“We think that specialisation is necessary for a sector to work properly whether it’s aggregation, making a sale, knowing the customer well, all these middlemen play a key role. And we deal with them by giving them a set of tools and an infrastructure to run their business to make it more optimised.” Sabi provides the needs of manufacturers, distributors, wholesalers and retailers and classifies all of them as merchants.