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The country’s largest lender, State Bank of India (SBI), has entered into a strategic partnership with JFC. The bank signed a landmark agreement with the JFC – making this the first significant endeavor by SBI in football. With this partnership, SBI will be one of the principal sponsors of the JFC.
The partnership was announced in the presence of Ashwani Bhatia, MD, SBI, TV Narendran, MD & CEO, Tata Steel, B. Raghavendra Rao, DMD, SBI, Chanakya Chaudhary, Chairman, JFC and Vice President Corporate Services, Tata Steel, along with other senior officers from SBI, JFC and Tata Steel.
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Ashwani Bhatia, MD, SBI, said, “India has a rich football history, and it is a matter of time that India enters the big stage of football. There have been rapid strides in Indian football over the past decade, especially with the advent of the Indian Super League. Tata Steel has been at the forefront of promoting football and has continuously produced champion players over the past three decades via the Tata Football Academy.
JFC is a step ahead in the same direction and the packed stands, every year, at the JRD Tata Sports complex speak volumes of the popularity of football amongst its legion of fans. Not just that, but JFC has done incredible work in the grassroots, youth football and coach education, all the while engaging with these fans. We also have a long-standing relationship with Tata Steel and the Tata Group, and this partnership will help us promote sports and, more specifically, football. These reasons made our decision very simple to partner with JFC, one of the top professional football clubs of India.”
“We look forward to working with them and wish Coach Owen Coyle and the players all the very best for the current season. The steps have been in the right direction over the past few years, and JFC has the potential to become one of the top clubs in Asia and the world,” he added.
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