Senco Gold shares hit a day high of Rs 358.80 on 8 October, up 12%, after the jeweller reported a 31% rise in Q2 revenue and record H1 sales.

Senco Gold Limited told exchanges its standalone total revenue for the July to September quarter grew 31% from a year ago.

Retail revenue rose 29%. Same-store sales growth, which tracks sales at shops open for a while, came in at 19%.

The company said its first-half revenue crossed Rs 5,000 crore, its highest ever for the period.

Total revenue for the six months from April to September rose 48%. Over the last twelve months, sales have passed Rs 10,000 crore.

The jeweller also added six showrooms in the quarter, three company-run and three franchise stores.

That took its first-half additions to 14 and its network to 215 showrooms. It plans 10 to 12 more in the second half. Management expects strong demand in the October to December quarter.

It pointed to the wedding season and a busy festive calendar, including Dhanteras, Diwali, Durga Puja and Karwa Chauth. The company noted 1.35 crore weddings in calendar year 2026.

High gold prices make buying harder for customers and tie up more cash for sellers.

The company said that gives well-run organised players a chance to win market share.

There is one more update. Senco is still finalising paperwork for its investment in August Jewellery Private Limited, which owns the Melorra brand, and expects to finish by 31 October.

It has also extended its marketing tie-up with Melorra until 31 March 2027. At 11:58 am, it’s trading at Rs 344.55 on NSE, up Rs 23.95 or 7.47% from the previous close of Rs 320.60.

It is up 8.37% so far this year and below its 52-week high of Rs 430, with a market value of around Rs 5,653 crore.

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