ShareChat, a homegrown social media company, has launched its first AI Centre of Excellence in Southeast Asia, located in Singapore, marking its third establishment outside India after the US and UK.

The new centre will help ShareChat tap into a larger pool of skilled AI talent, develop its technological stack, and enhance user experience.

With a combined reach of over 325 million users across 15 Indian languages, ShareChat and its short video app Moj focus on content discovery and recommendation.

The AI Centre aims to strengthen AI models, develop machine learning for personalised content, and optimise ad targeting, ensuring authentic user-generated content.

The company plans to expand its team to over 30 members in three years. It will leverage Singapore’s regional AI talent and infrastructure to create a state-of-the-art recommendation system for users to discover relevant and engaging content.

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