Shiprocket will acquire a 75 per cent stake in Wigzo Tech. The deal will include 60 per cent secondary shares and 15 per cent primary to help Shiprocket develop a full-stack solution for its merchants to get better logistics. All the existing investors of Wigzo, such as 3one4 Capital and Advantedge Partners, will exit the company after the deal.

“Shiprocket has committed to purchase a 75 per cent stake in WigzoTech which will lead towards new horizons in e-commerce tech,” Wigzo said on its official Twitter handle. Wigzo offers a marketing automation platform for e-commerce stores. It allows brands to personalise communication across multiple channels via a single dashboard. It uses data analysis and machine learning to help its clients communicate with their clients in a personalised manner.