Shopflo aims to simplify the checkout experience for direct-to-consumer (D2C) brands; it announced today that it had raised $2.6 million (Rs 200 crore) in seed funding from Tiger Global, TQ Ventures, Better Capital and a group of investors.

Tiger Global made its first seed investment with this round, as this global venture fund is typically known for participating in late-stage financings. Founded in 2021 by Priy Ranjan, Ankit Bansal and Ishan Rakshit, Shopflo is building a SaaS (software as a service) platform.

Earlier, Ranjan and Rakshit teamed up with Elevation Capital to interact with D2C and fintech companies, respectively, while Bansal worked with SaaS unicorn Gupshup to develop a “Shopify for Restaurants” product.
The funding from Tiger Global is the investment firm’s first in the pre-product stage. John Curtius, Partner at Tiger Global, said: “A seamless checkout experience has become a fundamental consumer expectation. However, the checkout approach for e-commerce merchants has not changed much over the past decade.”

“Shopflo is poised to become the default checkout method in India’s rapidly growing D2C market. We are excited to be their first backers on this journey,” added Curtius.