The Skincare brand has raised Series A funding of Rs 110 crore ($15 million) through multiple international investors in just nine months of its inception. This milestone, the company said, validates the brand as a forerunner in the personal care segment. The round was led by Sequoia Capital India, with participation from Unilever Ventures, the venture capital arm of a British multinational consumer goods company.

The brand plans to utilize the funds to enhance its infrastructure and R&D capabilities and launch in global markets. It would also double down its content creation efforts by sharing well-researched knowledge about skin care with its consumers.

Minimalist was launched in 2020 by Mohit Yadav and Rahul Yadav. The firm said it is a mission-driven brand committed to bringing high levels of efficacy and transparency to the personal care segment and is rapidly gaining popularity due to its values and ethos.

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“Consumers today are looking beyond marketing claims and are seeking efficacy-based skincare products,” said Mohit Yadav, co-founder, Minimalist. “Our growth so far proves that a radical change in the skincare industry is underway. Together with our customers, we are creating ‘Skincare 2.0’ by offering proven solutions driven by scientific innovations.”