Snapchat introduced Sponsored Snaps in India on Wednesday, enabling brands to engage users directly through Chat inboxes.

AJIO is the first brand in India to use this feature to showcase its latest fashion collections.

Sponsored Snaps help brands build awareness, drive engagement, and boost conversions within a single ad placement.

Snap Inc. sees this as a key step in improving advertising, with Chat inbox being one of Snapchat’s most-used features.

Universal Pictures has already used the feature in the US, and Disney has used it in Canada.

With over 200 million users in India, Snapchat plans future updates, including AI-powered interactions for recommendations and customer support.

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