Shares of Sun TV Network Ltd rose 1% to touch a day’s high of Rs 582.65 on 21st July, after the company’s board approved the acquisition of a 100% equity stake in Northern Superchargers Ltd., a London-based cricket franchise that plays in The Hundred β a professional league run by the England and Wales Cricket Board (ECB).
The deal is valued at Β£100.5 million (approximately Rs 1,161 crore).
Northern Superchargers reported a turnover of Β£1.89 million (approximately Rs 22 crore) in FY24 and is currently profitable. The acquisition comes at a steep valuation of 53 times revenue and is expected to close by 31st December, 2025.
With this move, Sun TV is expanding its global presence in sports and entertainment. The company already owns two major cricket teams β Sunrisers Hyderabad in the IPL and Sunrisers Eastern Cape in South Africa’s SA20 league.
The addition of Northern Superchargers gives it a foothold in the UK, one of the world’s top cricket markets. Sun TV said The Hundred is a fast-growing league with strong potential for future returns.
At 12:56 PM, the shares of Sun TV were trading 1.15% higher at Rs 582.35 on NSE.
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