Swanrose Inc that has recently launched sanitizers under the Just Human brand is eyeing a turnover of $1 billion over the next four to five years as the company expands to other health and hygiene categories such as surface disinfectants, wipes, anti-bacterial laundry wash, and cosmeceuticals in the United States as well as India, South America and the UAE.

Swanrose was started in 2019 by Roshini Sanah Jaiswal, promoter and chief restructuring officer, Jagatjit Industries, that sells domestic liquor brands such as Aristocrat Premium Whisky. The company spent months formulating a hand sanitizer that claims to have a 24-hour efficacy and can be used just once a day. Just Human sanitizers are currently being sold in India and will be available in the United States by mid-June.

The product launch comes on the back of increased usage of cleaning and sanitization products globally as the spread of covid-19 prompts more consumer goods makers to launch and expand capacity for such products.

Jaiswal said demand for such products is set to become more permanent among households.

“This industry has changed, the human psyche has changed, post covid. Health and safety are now foremost. From a growth perspective and an industry perspective, consumer demand is really moving into health and safety in different ways. This is not just a covid problem—it is a post covid problem too,” said Jaiswal, chief executive officer, Swanrose Inc. Just Human sanitizer was granted approval by the United States Food and Drug Administration or USFDA.