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Tata Motors partners with Paytm and CEAT

The largest auto mobile manufacturer of India, Tata Motors has announced its association with tyre manufacturer CEAT and the mobile commerce platform Paytm as new partners in Tata Motors Loyalty Programs, Tata Delight and Tata Emperor.

The Delight and Emperor Loyalty programs are designed for the purposes of offering the loyalty benefits to their members from across multiple product segments.

R. Ramakrishnan, the Senior Vice President (Commercial-CVBU) at Tata Motors said, “At Tata Motors; we constantly endeavor to delight our customers. Our Customer Loyalty Program is a step further in this journey. It is indeed inspiring to see CEAT & Paytm coming forward and associating with us in this journey. Both CEAT and Paytm are known to set high standards of customer satisfaction and as a team, we hope to exceed all the expectations of our customers.”

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