The Whole Truth has raised $6 million in a Series A funding round led by Sequoia Capital India, including existing investors Matrix Partners India and Sauce. Vc, along with angel investors- Flipkart CEO Kalyan Krishnamurthy, Udaan Co-founder Sujeet Kumar and BharatPe Co-founders Ashneer Grover and Shashvat Nakrani. The company plans to use the funds to hire talent, develop manufacturing capabilities and enter new food categories. The company claims to have developed 12x big in the last 18 months.

Founded in 2019 by Shashank Mehta, the company sells clean label bars and muesli without hidden sugars, artificial flavours and harmful preservatives. “At TWT, we are focused on bringing truth back to food. We do this through our 100 per cent clean-label products and through clutter-breaking content that helps consumers know the misleading information they are being given,” said Mehta.

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Abhishek Mohan, principal at Sequoia India, said that Sequoia Capital India is excited to partner with The Whole Truth. “They have a simple yet compelling mission of making 100% clean-label food. We have been very impressed with the customer love for their early set of products and excited about the journey ahead.”