Trica has raised $3 million in a funding round from Accel, LC Nueva AIF, Secocha Ventures and some angel investors, including Shaadi.com founder Anupam Mittal, Cred founder Kunal Shah, BharatPe cofounder Ashneer Grover. Trica offers software products to promote equity management and transactions. “With Trica, we aim to be the market leader in equity administration, primary fundraising and liquidity solutions for the market, and becoming a one-stop-technology platform for founders,” said LetsVenture co-founder Shanti Mohan.
Trica has signed up more than 400 customers over India, the United States and Singapore for its ESOP management and cap table product in the last 15 months, of which 30 to 40 per cent are Series B startups. Its customers include Delhivery, Pharmeasy, Jupiter, Khatabook, Mobikwik, etc. The platform is free for startups up to 100 employees, after which Trica charges Rs 1,000 per user each month.
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Trica plans to utilise these funds to expand the team, form a technology infrastructure stack for equity management for startups and investors and scale the product. “We have a strong team of around ten people on the business side and ten people on the tech side. However, we see a huge growth possible on both the parts, due to which we want to expand our team size to nearly 100 people,” Kampani said. Trica plans to focus on building a full-stack platform on the equity side. “I want to make it a product for the CFO, which can do anything with equity at the click of a button,” he added.