Shares of TVS Motor Company Ltd are trading flat after touching a day’s high of Rs 3,453.80 on 26th September, following the company’s announcement on 25th September that it has acquired Italian automotive design and engineering firm Engines Engineering S.p.A. (EE) for just over €5 million (around Rs 50 crore) as part of its plan to establish a global Centre of Excellence (CoE) in Bologna, Italy.

TVS Motor will acquire 100% of Engines Engineering (EE), a company known for its advanced prototyping, high-performance motorcycle innovation, and MotoGP expertise. The deal includes 1 million equity shares at €5.05 each, subject to agreed conditions.

TVS Motor Chairman Sudarshan Venu said the acquisition combines EE’s creativity and racing experience with TVS’s engineering strengths. This collaboration aims to deliver premium, connected, and electric vehicles that set global standards.

He added that the Centre of Excellence (CoE) will also enhance Norton Motorcycles’ capabilities. This will help it create high-performance bikes that honor its legacy and support future growth.

The CoE will serve as a concept-to-product innovation hub. It will merge EE’s expertise with TVS’s global R&D, strengthening both the premium vehicle pipeline and Norton’s future-ready designs.

At 2:28 PM, the shares of TVS Motor were trading 0.23% higher at Rs 3,416.10 on NSE.

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