Twitter CEO Elon Musk has announced that the platform will allow news publishers to charge users per article with just one click from next month. This move aims to help media organizations struggling globally due to the ongoing pandemic, which has forced several publications to pay off employees and shut down programs.
The new feature will enable occasional readers who would not sign up for a monthly subscription to pay a higher per-article price when they want to read a particular article. Musk believes this “should be a major win-win for both media organizations and the public.”
Regarding the new pay-per-article feature, Musk did not mention the percentage that Twitter would retain for itself or the conditions that media publishers would need to follow. However, this move by Twitter is part of the company’s ongoing efforts to grow revenue and attract more users to the platform.
With long-time users and media organizations actively testing other platforms, such as the latest Twitter alternative, Bluesky, Twitter’s new pay-per-article feature comes at a crucial time for the company.
Twitter Blue subscriptions are not doing well enough to offset the loss of advertisers who have reportedly fled the platform since Musk’s takeover. Moreover, the company has introduced a new fee structure for API access that could cost some enterprises as much as $42,000 per month for what was previously free.
Earlier on Saturday, Twitter announced new monetizing features for content creators, allowing them to earn a living via the ‘Monetization’ tool. Musk clarified that all proceeds would go to content creators, and Twitter would keep nothing for now.
But after 12 months, he further stated, Twitter could start charging 10% of the proceeds, and iOS/Android subscription fees would drop from 30% to 15% in the second year, resulting in a net gain to creators. This new monetization feature for content creators represents a vital source of income and enables them to put more time into creating great content for their audiences.