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Unilever forays into air purifier business with Blueair acquisition

Unilever, which is the FMCG giant has said that it will be acquiring Sweden-based air purification solutions provider Blueair for an undisclosed amount to enter into an air purifier segment.

Unilever has said in a statement that “Launched in 1996 in Stockholm, Blueair had a turnover of USD 106 million in 2015 and is leading player in the premium category of air purifiers in markets like China, the US, Japan, South Korea and India. This significant ventures in air purification will further complement Unilever’s existing water purification business.”

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